airplay

It is generally understood by most people, whether or not they
work in the radio industry, that commercial radio stations,
one-on-one, still carry the most listeners in the terrestrial
broadcast world. This is versus non commercial, public,
and college stations.

Hence, their large listenerships are, in part, why it is difficult
for new independent artists to break into their main rosters
directly for airplay. Additionally, their listenership numbers
are why commercial station rates are the most expensive
as well.

But, there is a “back-door” approach that can get your
music on commercial radio stations from the onset that
eliminates your need to “build up” to them by first going
through college, non commercial and public stations.

I’m not saying that you don’t need these other stations,
because you do. However, again, you don’t need to wait
nearly as long just to create a history and, pardon the pun,
track record for commercial stations.

And, the element that assists you in achieving this feat is
known as “specialty/mix shows.”

It is truly perplexing to me when I read other writers’ articles
that attempt to devalue specialty/mix radio shows as
positive sources of exposure for independent recording
artists.

They attempt to further substantiate their claims by alluding
that specialty/mix shows are aired during late nights when
no one is listening, say, at 2:00 a.m. Come on! Not
everyone has “day” jobs.

Without trying, I can think of a number of jobs, services and
positions that function all night, with their employees
listening to radio stations during their entire shifts. One
such area is the security industry which, by the way, is a
very large industry.

And, while it is true, in part, that many such shows air during
late nights and overnights, there are just as many shows
that air during early evening time slots as well.

To learn if stations have specialty/mix shows, which many
have at least one, it is as simple as calling them up. If a
station has a website, it will usually post its program
schedule online as well, which will oftentimes include its
independently produced deejay-run shows.

However, some stations won’t include their specialty
shows and, in these cases, you are better off contacting
their programming departments by telephone, as you
may then find that they also have multiple shows where
your music will fit.

To further support my own argument for specialty/mix shows,
many listeners keep their radios set to their favorite stations
around the clock, regardless of the programming content
possibly changing during different times of the day.

Hence, in relation to working with commercial radio stations
as a part of your promotion, your goals should be as follows:

1. Locate as many commercial radio stations as possible.

2. Discover as many specialty/mix shows that each station
carries in its programming lineup that specifically fit your
genre.

3. Ask for the names of the producers of the shows, who
are usually the same individuals who host, and who are far
easier to get in touch with than the station’s staff music
and program directors.

Additionally, in most cases, it is much easier to get your
music aired on specialty/mix shows that are carried by
commercial stations, as opposed to attempting to get it
onto commercial stations’ main rosters.

Likewise, the specialty/mix show host has much more
time to, and can more freely present bios on the artists
whose music he is airing on his show. You will rarely
(if ever) get this added service through a station’s main
programming, unless you are a superstar artist.

Be sure to also include a note within your media kit
informing the host/producer that the music can be
purchased online, either on your site, or on a site such
as CD Baby.

And, as I’ve informed through other articles, you should
also ensure that your music is carried by such
organizations as The Orchard (http://www.theorchard.com),
as well as by New Artist Direct (http://www.newartistdirect.com).

Why?

Because, in addition to providing online sales, these
particular two distributors also place orders with offline
music retailers, with (I believe) a 90%-95% concentration
depth on a national level in the United States. They are
actively involved with both major music retail chains, as
well as independent music retailers.

And, they have been specifically created to offset and
eliminate the headaches and heartaches that most
artists and small labels experience when dealing with
traditional distributors.

By the way…radio stations maintain constant contact with
their area retailers to learn what is being requested and
moving via sales. Likewise, retailers stay in contact with
area radio to learn what is popular enough to stock.

The best things that can come from all of this are:

* If your music becomes extremely popular on the show,
and the station request line heats up, followed by your sales
increasing in the station’s area retail stores, its popularity
will get noticed by the music or program directors, who
may decide to try it within the main lineup.

* Due to its popularity with station and retail requests,
retailers may decide that your music has proven itself
and is worth the risk of ordering from The Orchard or
New Music Direct to stock in advance.

So, are you now thinking more seriously about marketing
your product to specialty/mix shows on a national level?
If not, you certainly should be.

Comments are closed.


doxycycline catabolic what is the function of flagyl tablet negative pregnancy test with clomid dose prednisolone chat forgot synthroid dose synthroid and mylanta lipitor teeth medication for effexor withdrawal lexapro tension headache clomid drug profile bloated while on clomid what can i take that is similar to tramadol tamoxifen retinopathy oct b12 absorption metformin price of prevacid 30 mg effexor or wellbutrin for weight loss robaxin tension headaches cipro tz indications flagyl for c diff duration pitted keratolysis doxycycline metformin long term pcos does accutane cause scars should metformin be taken in the morning or evening how to wean off from prednisone metformin and b vitamin deficiency doxycycline 100 mg daily can you take buspar with lamictal tramadol zoloft reaction amoxicillin clavulanic acid bacterial coverage viagra sales for pfizer can amoxicillin be taken with painkillers clomid vietnam amoxicillin treatment for epididymitis very anxious on zoloft can you donate blood while taking lexapro levaquin constipation does amitriptyline cause abdominal pain lowest prices for cialis effexor xr urinary incontinence propranolol history of asthma cialis bolivares is flagyl and cipro the same doxycycline hyclate sinus infections can you drink alcohol if you are taking amoxicillin instruction how to use viagra how does lexapro help depression female viagra content tramadol paracetamol brands what is the next step after taking clomid metformin causes stomach pains do you gain weight on propranolol is cipro related to ceclor does levaquin treat gram positive cocci can i open prevacid capsule can i use pimple cream while on accutane amoxicillin mixed with benadryl can you take celebrex with viagra can you take tramadol and penicillin together prednisone diabetes diet propranolol and sudafed interactions what is tramadol hcl 50 mg tablet cipro and bv is lipitor a blood thinning drug can you drive whilst taking tramadol clomid injection hcg 5000 synthroid have gluten doxycycline vs. ciprofloxacin for uti can you take meloxicam with amoxicillin nexium dosage and frequency ovulation after finishing clomid is viagra liver toxic do you always gain weight on prednisone lisinopril safety breastfeeding zoloft numbness hands the structure of doxycycline is given below is it legal to import nolvadex into australia food and drug interactions with cipro propecia causes prostatitis prednisolone dosing by weight isi obat tramadol dosage for amoxicillin capsules drug interactions warfarin tramadol herbal viagra for sale is cialis stronger than levitra clomid dose increase 5mg of lexapro for anxiety effexor is not working anymore amoxicillin bei erysipel ovulation day when taking clomid accutane mixed with weed ciprofloxacin dosage length prednisolone trying to conceive tamoxifen treatment pregnant mice half life of nolvadex taking expired zithromax nolvadex tablet dosage lipitor side effects slurred speech which is better tramadol or co-codamol propecia motivation bactrim ds used for chlamydia rash and fever from bactrim flagyl coloration des urines can ciprofloxacin affect birth control metformin in nash doxycycline hyclate tablets ww 112 flagyl oral contraceptive zithromax medicines.ie can i take robaxin and ambien doxycycline good for uti is it hard to get a prescription for cialis groin pain after cipro prednisone oral half life buying doxycycline uk lexapro drug insert drinking amoxicillin antibiotics levaquin and minocycline does accutane cure dandruff how long does nausea from cipro last lose weight while on metformin amoxicillin available dosage forms does zoloft cause metabolism to slow down cialis and pumping zoloft killed my marriage vitamins vs viagra does amitriptyline slow metabolism can you mix phenergan and lortab prevacid qt interval accutane finger pain can you take antibiotics when taking clomid lasix vs dandelion cipro causing tendinitis what is synthroid 75 mcg how to reverse the side effects of viagra is zoloft related to xanax prednisone and levaquin for bronchitis does bactrim ds treat skin infections best price brand cialis can a 3 year old have ventolin amitriptyline side effects muscle spasms does propecia cause low sperm count long term results of tamoxifen prophylaxis for breast cancer hiv prednisone use can amitriptyline cause missed periods b5 better than accutane amoxicillin calpol same time flagyl therapy for c diff doxycycline sigma d9891 tips when using viagra ciprofloxacin dosage for crohn's disease citalopram lexapro equivalent atarax shoppers drug mart synthroid increased tsh prednisolone eye drops prices taking vyvanse and lexapro what is the dose of cipro for diarrhea how long does it take for doxycycline to cure chlamydia nolvadex for lean muscle ciprofloxacin vs neomycin pushing iv lasix maintenance dose of prednisolone prednisone for severe congestion cyclosporine vs prednisone does zoloft affect sugar levels does valtrex reduce the risk of spreading herpes joomla viagra virus cialis cabergoline difference between pennsaid and voltaren can cipro kill yeast infection zithromax dosage for 12 year old uses of lisinopril hydrochlorothiazide assay of ampicillin in serum disadvantage cialis levitra staxyn uses of metformin for pregnancy cialis interaction with prednisone when tamoxifen stops working can you stop taking lisinopril cold turkey xenical cream coupons for prednisone can i give chicken amoxicillin how long does bactrim stay in your system after taking last dose viagra doesnt work now what cipro used to treat chlamydia how long does it take bactrim to work for kidney infection does amoxicillin affect ortho evra patch compare tetracycline and doxycycline tramadol combined with opiates being in the sun on doxycycline does lasix cause hearing loss migraines and tamoxifen is viagra or levitra better ventolin hfa headache drinking on lexapro and xanax severe back pain on clomid prednisone taper myasthenia gravis why would a woman need viagra is levitra the same as cialis dosage comparison viagra and cialis does lexapro effects your eyes levaquin 500 mg directions fluoxetine 20 or 40 clomid dá sono clinical pharmacology of albendazole 2 week course of diflucan buspar how long in system cialis 30 year old lisinopril hctz increased urination weight gain on buspar how many pills of zoloft does it take to kill you taking amoxicillin with antihistamine prandimet and metformin what happens if you drink on metformin prednisolone and minor surgery why lexapro is bad can you drink alcohol with erythromycin 250mg maximum dose zoloft daily formulation and evaluation of floating tablets of ciprofloxacin whats the max dose of metformin 1 week post accutane breakout lexapro miscarriage lawsuit can you drink alcohol with amitriptyline propecia eureka uses of lisinopril 10 mg doxycycline dosage drugs.com is nexium good for reflux can you take zoloft while on adderall using accutane and retin a effexor to paxil switch glimepiride 1mg metformin 500mg price purchase levitra online no prescription cialis long does last doxycycline 200 mg a day can liquid amoxicillin be frozen is tramadol the same as darvocet atrovent and ventolin nebuliser does fluoxetine affect the implanon steaming face accutane prednisone taper schedule fertility clomid calculator flagyl and urine discoloration how should amitriptyline be taken lexapro makes me thirsty is erythromycin good for cellulitis drinking alcohol and taking clomid can i take my vitamins with doxycycline lipitor recipes 2 go app get viagra in adelaide how much is prevacid otc why does valtrex cause dizziness fluoxetine stroke patients viagra ischemia clomid and timing of breast tenderness contraindications for synthroid long term side effects of prevacid in infants can you take doxycycline and keflex at the same time natural over the counter viagra accutane for little bumps effect of synthroid overdose can you take venlafaxine and fluoxetine together can you give blood if you take lisinopril reverse side effects of propecia is there a herbal alternative to viagra prednisone withdrawal adrenal insufficiency symptoms platelet inhibition test plavix drinking wine on prednisone ritonavir fluoxetine buspar impotence does erythromycin cause mood swings doxycycline ototoxic drug mayo clinic effexor withdrawal doxycycline treatment for gonorrhea can you take creatine with fluoxetine do i need to refrigerate amoxicillin gabapentin and tramadol plavix drug dose propecia y ketoconazol how can synthroid cause weight gain viagra dysphagia gastroenteritis ciprofloxacin avelox bactrim interaction are there any side effects from amoxicillin should i be afraid to take cipro curso cipro 2014-ii antidepressant zoloft dosage does viagra help for high blood pressure accutane cause iron deficiency viagra once a week clomid for superovulation can prednisone be stored in fat taking tamoxifen for 2 years shelf life of lisinopril zoloft crushed tramadol 90 overnight tramadol lc ms ms ampicillin derivatives prednisone taper asthma side effects of lisinopril and atenolol can you become dependent on viagra venlafaxine change to fluoxetine tramadol hcl tablets 50 mg uses buy diflucan in usa zoloft and flu medication information about nexium beta blocker viagra tamoxifen and uterine fibroids tramadol homeopathic amoxicillin reactive arthritis what lab to check before giving lasix will 100mg of viagra work does amitriptyline cause weight gain in small doses black ant pills viagra lasix reduces preload bactrim suspension ndc propranolol 10mg for anxiety propranolol medication interactions tramadol pic action tamoxifen potassium amoxicillin for cat colds clomid libido female anfarm hellas clomid review teva ampicillin side effects modafinil viagra for brain ventolin hfa overdose amount how long do you stay on clomid prednisone taper for poison ivy how often can you take a prednisone pack cycle clomid musculation tramadol hcl 50mg tab mylan info does zoloft cause night sweats does accutane cause gynecomastia loss appetite metformin cross allergy between erythromycin and clindamycin how long is levitra good for after expiration accutane in asia warnings about voltaren gel lasix and hallucinations dosage of cipro for std pink viagra for female zithromax ninos prednisone protein in urine how to get off tramadol quickly clomid overdose bodybuilding what does viagra pro do metallic taste in mouth amitriptyline ciprofloxacin ear drops directions how long does it take for amoxicillin to start working for ear infection metformin preparations lexapro waking up night can you eat dairy on cipro can you take lunesta and lexapro cipro family of antibiotics synthroid menstrual cramps ventolin after the expiration date lisinopril interaction aspirin doxycycline and lemon juice can u take synthroid with food lipitor prevacid interactions amoxicillin and clavulanate potassium during pregnancy can voltaren gel be bought over the counter breast cancer tamoxifen resistance lexapro costs with insurance bactrim and elevated lfts metformin used with insulin side effects from fluoxetine hcl clomid fsh levels flagyl and vitamin c vermox dose for infants viagra sold in mexico doxycycline adderall interaction heavy bleeding period when on clomid can u take amoxicillin with alcohol chemical composition of ciprofloxacin tramadol hcl migraine compare nexium and somac angioedema plavix dogs tetracycline dosage using effexor to get high weight gain in lexapro clomid and novarel shot tramadol how many to die can i take vitamin a while on accutane flagyl treatment in dogs where can i order periactin online orlistat reviews 2013 what is voltaren used for yahoo answer prednisone eosinophilic gastroenteritis how long after prednisone to lose weight can amoxicillin effects mood 4 month on accutane effexor discontinuation diarrhea single dose bactrim for uti sex drive return after zoloft take amoxicillin with stop taking tramadol suddenly nexium mups 40 mg n2 synthroid osteoporosis forms of prevacid for infants prednisolone liquid color can prednisone cause shingles how long does it take for tramadol to get into your system prednisone to treat low platelets side effects of doxycycline hyclate for acne does doxycycline make your acne worse at first tramadol recreationally brand names of amitriptyline phenergan topical dosage is prednisone used for lyme disease side effects of cialis 20mg cialis electronic cigarettes is prednisone safe after expiration ciprofloxacin eye drops not working cialis 5mg lilly deutschland cheapest cialis generic clomid and metformin results clomid 3-7 when did you ovulate prednisolone sodium phosphate ophthalmic tramadol prague lexapro 10 mg best price bactrim dose iv how is metformin prescribed edema and prednisone withdrawal does synthroid cause lung cancer tamoxifen risk of ovarian cancer generic prevacid ingredients effects of tramadol and xanax viagra colors can you take viagra when on high blood pressure medicine cipro 500 cost clomid 40 years old amoxicillin treatment pid symptoms after getting off lexapro lipitor rheumatoid arthritis tramadol 500mg street value side effects of doxycycline 100 mg in dogs amitriptyline medline india nolvadex with anavar black stool flagyl metformin fda black box warning can you take benadryl and prednisone nolvadex and zoloft uses of viagra in hindi bactrim digestive problems zoloft 50 mg emagrece tramadol and poor circulation nexium taken with alcohol ciprofloxacin reactions in dogs 1/2 life of clomid lisinopril on pregnancy cipro bursitis treating enlarged prostate with cialis manfaat orlistat 120mg liquid viagra peptide can i take hydrocodone with fluoxetine amoxicillin and diarrhea in babies can i take amoxicillin with cold and flu tablets what happens if you eat before taking viagra tamoxifen and botox hydrochlorothiazide side effects interactions can you take xanax while on accutane how will i feel when i first start taking zoloft accutane and permanent makeup metformin hcl bcs class why is doxycycline backorder what is the mode of action of amoxicillin can you take metformin and xanax lipitor is rat poison therapeutic effects of lasix blood in stool with prednisone synthroid side effects numbness taking viagra with irregular heartbeat viagra yg asli buy viagra manchester uk benadryl methylprednisolone accutane permanent wrinkles tramadol irritability tetracycline and potassium tramadol slow release half life does voltaren work for fever reasons to take nexium buy synthroid 137 mcg clomid harmful baby tetradox doxycycline side effects is doxycycline safe for the liver actavis fluoxetine reviews augmentin and zoloft drug interactions does erythromycin treat pneumonia accutane prednisone interaction xenical and lap band can you take viagra with hypertension tramadol cause blood in stool doxycycline for sinus infections dosage lipitor card participating pharmacies how long after you stop flagyl can you drink alcohol rite aid pharmacy cialis price how long does it take to get pregnant while taking metformin amoxicillin dose for 5 month old zofran and flagyl can i take tramadol and aleve together how long is nexium patent is it bad to drink alcohol while taking erythromycin propecia before pregnancy